Precision Dynamics-St. John Rebrands Company to Become PDC

Precision Dynamics-St. John announced that it has rebranded its business to better serve customers. Precision Dynamics Corporation, the company’s original trade name, will become PDC, and feature separate and distinctive brands for its two main businesses in Healthcare and Leisure/Entertainment/Security. As part of the rebranding, PDC has launched five new websites targeted to the company’s separate markets.

PDC connects people, products and technology through innovative ID solutions that deliver superior customer experiences worldwide. The company’s products and services provide safe and efficient patient care, as well as patron, inmate and animal identification. PDC’s innovative solutions incorporate automatic identification technologies, including bar code, RFID and QR code.

As part of PDC’s rebranding, its Healthcare business will be called PDC Healthcare, employing the tagline “Where positive identification meets safe, efficient patient care.” The tagline communicates the vital connection of positive identification to the safety and efficiency of patient care – a service that PDC has provided to healthcare organizations since 1956, when it originated the first single-piece patient wristband.

The company’s Leisure/Entertainment/Security business will retain the PDC name, incorporating the tagline “innovative ID solutions” to represent the company’s advanced identification technologies that serve the entertainment, hospitality, festival and security industries.

“Based on the unique focus of our two businesses, the rebranding is a logical step in the global development of our company,” said Tracey Carpentier, president of PDC. “The new structure enables each business to deliver a more targeted and relevant message to the separate customer groups they serve. We preferred to maintain the PDC name, which has been synonymous with high quality and innovative products and services for over 55 years. There’s significant customer mindshare invested in the PDC name.”

Central to the rebranding are PDC’s “brand pillars,” which define the company’s key performance attributes that are most important to customers: Innovation, Credibility, Customer Focus, Service, Quality, and Accessibility. The logos for the two businesses share the same basic design with blue typography offset by a colorful linear lined graphic, which resembles a bar code pattern.

As part of the rebranding initiative, PDC has launched five new websites that provide more informational resources, improved navigation and search features, and upgraded ordering capabilities for customers and online visitors.

PDC Corporate: www.pdcorp.com
PDC Healthcare: www.pdchealthcare.com, which integrates the products that were formerly on separate sites under the PDC, St. John, TimeMed and Pharmex brand names.
PDC ID Solutions for Leisure, Entertainment and Hospitality: www.pdcsolutions.com
PDC Inmate ID Solutions: www.pdcinmateid.com
PDC Animal ID Solutions: www.pdcanimalid.com