With Gemalto Mobile Solution, LCL Customers Get Their PIN Code Via SMS

Gemalto has supplied a complete software, platform and service solution that securely issues PIN codes associated to LCL payment cards directly to customers via SMS. This new Allynis eService offer is part of Gemalto’s broader range of digital services associated with payment card issuance and certified by international payment associations, including PIN delivery by app or over the Internet.

PIN delivery by SMS significantly improves LCL’s customer service. In particular, cardholders who forget their confidential code when out shopping or withdrawing cash will benefit greatly from the option of speedy reminders. When a newly created card is mailed to a home address, distribution by SMS rather than in a letter to the same destination will reduce the risk of fraud from stolen cards and PINs. For the bank, this eco-friendly security service translates into reduced mailing costs and stronger customer engagement.

“LCL recognizes the mobile channel as a new opportunity to support their continued drive to optimize card activation rates and be the top-of-wallet choice for payment,” said Philippe Cambriel, president for Europe, Mediterranean and CIS at Gemalto. “Enabling cardholders to get their PIN code on their mobile phone prompts them to start using their banking card as soon as they receive it.”

LCL is a major French retail banking company with more than 2,000 branches across France, serving more than 6,330.000 individuals and 27,000 corporate clients.