CaddieON Improves Golf Game with Technologies from STMicroelectronics

The world’s golfers can enjoy their sport even more using the new CaddieON electronic golf-play analyzer built with advanced sensing, control, and wireless communication chips from STMicroelectronics.

Launched by tech startup CaddieON Inc., this personal electronic caddie help golfers automatically track and analyze their game. The easy-to-use system comprises a smart-sensor wrist device, simple RFID tags for identifying each club, the smartphone app, and a player portal in cloud service.

The wrist device reads each club’s tag and automatically records the round stroke by stroke, and sends data to the app via Bluetooth. ST technologies used in the CaddieON wrist device electronics include the RFID reader IC for identifying tagged clubs, a tiny single-chip accelerometer for accurate stroke detection and an ultra-low-power microcontroller for system control.

“ST’s proven technologies, easy-to-use development tools, and competitive pricing helped us overcome tough budgetary and time-to-market constraints, and achieve a successful result,” said Tuomo Lalli, founder and CEO of CaddieON. “CaddieON will greatly enhance enjoyment of the game for golfing devotees worldwide. I should know, because I am one.”

“CaddieON is cutting-edge in so many ways, not only in technological terms but also in its use of crowd funding and incentives for customers to help map large numbers of popular golf courses around the world,” said Iain Currie, vice president North Europe sales, STMicroelectronics. “Our advanced low-power and sensing technologies are perfect for an innovative project like this.”