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Industry leader leverages best practices on five continents
February 18, 2010
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
ODIN, the leader in RFID software and solutions, announced the completion of its 300th successful RFID project. The project is a global data center tracking project for one of the world’s top banks and follows a recent contract award by the U.S. Air Force. The Data Center project is another in a series of RFID IT Asset Tracking solutions ODIN has deployed similar to the work at the U.S. Department of State. ODIN has long been known as a pioneer in the RFID industry, with thought leadership that has resulted in more awards than any other RFID company – from the Department of Commerce’s Innovation Award to RFID Journal Live! “Best in Show” in 2009. ODIN’s presence spans four countries to serve a global Fortune 500 client base. “The RFID industry is producing more and more proof points of a very bright future. Eighteen months ago ODIN refocused its efforts to aerospace, healthcare, government, and IT asset tracking. Those markets have crossed the chasm to strong adoption and our business has taken off because of that focus,” said Patrick J. Sweeney II, founder of ODIN. “End users no longer are wrestling with science projects cobbling together their own systems. Pre-packaged solutions are making RFID easy, valuable, and accelerating adoption.” “Three hundred is a lot of projects. This has spanned a wide variety of RFID technologies and use cases. It is a good sign for the industry. You know RFID adoption is strong when one company has completed over 300 projects. The two biggest factors that have impacted ODIN’s growth have been solutions that deliver solid return on investment (ROI) and projects that result in supremely satisfied clients,” added ODIN’s Bret Kinsella. “Many of our prepackaged solutions have payback periods of less than one year and because of our deep physics expertise, the solutions consistently result in high read rates – as high as 99.9% accuracy. When systems just work, companies can use them confidently as part of mission critical processes. It’s gratifying to see robust RFID solutions really impact our customers’ businesses.”
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