Confidex Expands in Latin America

Confidex has completed a further step in its global expansion, openind an office in Brazil in order to be closer to the Latin American market. In Latin America, Confidex has already built up an extensive partner network and is engaged with key players in the industry to provide solutions for large deployments across the continent. Many of these markets are actively applying RFID solutions in both industry- and government-driven initiatives to improve efficiency, security and to optimize transactional activity.

To better serve its partners and the increasing number and size of project opportunities in Latin America, Confidex has established an office in São Paulo, Brazil. This office will be led by its new general manager, Latin America, Alexander Dannias.

Dannias has vast experience in business development, management and operations in Latin America, with particular focus on technology in both software and hardware. He also has a background in leading the expansion of multi-national companies across Latin America.

“I believe Confidex is uniquely positioned through its combination of technology, product offering and operational model to reap the benefits of the rapid adoption of RFID and contactless ticketing in this market. I am very excited to join the team and to be able to contribute to Confidex’s ambitious plans for the continent,” said Dannias.

“The development of our business in Latin America over the last 12 months has been impressive and we have made a strategic decision to place additional emphasis on addressing this rapidly expanding market for RFID tags and contactless ticketing solutions. We have no doubt that Latin America will represent an increasingly significant share of our business going forward,” said Timo Lindström, CEO of Confidex Group.