Q.Cells Awarded as European Top Brand

Q.Cells can be counted as one of the most well-known and popular PV module brands among installers in Germany, France and Italy.

This result was gleaned from an independent survey of installers and end-customers conducted by the Bonn-based market and opinion research company EuPD Research. Alongside a high aided brand awareness among end-customers, Q.Cells also gained a strong position in the brand portfolios of installers. The share of this brand in the sales volume of the installers – the so called distribution depth – is very high. Q.Cells solar modules were also rated above average in the most important solar markets and were therefore awarded with the seal “Top Brand PV” by EuPD Research.

The “Top Brand PV“ seal was developed by EuPD Research in 2010 as a way of objectively evaluating the brand management strategies of module and inverter manufacturers. Statements made by market intermediaries and end customers serve as the foundation of the evaluation. Manufacturers thus receive an unfiltered assessment of their own brand as well as feedback on where potential lies to optimize their brand management.

The company stands out, from an installer perspective, particularly with respect to the further recommendation of the brand and the positive evaluation of the brand. Thus, Q.Cells, a top PV module brand is now receiving the premium seal.

Only a few leading manufacturers who have undergone a rigorous quality check are allowed to carry this seal. Therefore, Q.Cells belongs to a small group of elite brands worldwide.

“This award confirms our dedication to a sustainable customer orientation. Q.Cells is associated with quality and reliability not only among our partners, the installers and wholesalers, but is also regarded as an innovative and high-quality product among end-customers. This quality seal presents a first class reference for us,” said Clemens Jargon, responsible for global marketing, sales and product management at Q.Cells.