Printechnologics Displays Touchcode Data Tag at Mobile World Congress

Printechnologics will be demonstrating its unique Touchcode data tag at Mobile World Congress in Barcelona, Spain in Hall 1.0 Booth 1J37. Touchcode makes it easy to link multi-touch smartphones and tablets with printed materials, unlocking a host of entertainment, safety and information opportunities. Consumers simply place a printed product with the embedded data tag on the screen of their device. Then an app or website can instantly open up content, such as videos, websites, photos and more.

Touchcode tags can even be used to validate the authenticity of a ticket or a packaged product. Unlike RFID tags or QR codes, Touchcode does not require a special reading device, camera or hardware modification. Any mobile device with a capacitive touchscreen and the appropriate app or web app can easily read a Touchcode tag. Customers can implement the recyclable electronic tag using standard commercial printing processes for a very low cost per item.

“Touchcode is different because you simply hold the printed product up to your smartphone or tablet – no camera or special reader is required,” said Sascha Voigt, founder and CEO of Printechnologics. “Touchcode combines the low-cost of a QR code with the security benefits of an RFID tag, and Touchcode is recyclable.”

Printechnologics will offer visitors an opportunity to experience this intuitive technology first hand in its booth at Mobile World Congress. The Chemnitz, Germany-based company has developed a demo flyer which contains a Touchcode card. The embedded data tag in the Touchcode card links to a web app developed for all Apple iOS devices. Visitors can open the web app, place the Touchcode-enabled card on their iPhone, iPod touch or iPad and exclusive content will quickly be downloaded and displayed on the screen.

Touchcode has been used around the globe for a range of applications. In Germany, the October 2011 print edition of ICON magazine was released as a special supplement of WELT am SONNTAG (World on Sunday) with a card equipped with an electronic data tag developed by Printechnologics. By placing the card on an iPad, users were instantly able to enjoy a free digital issue of the iPad magazine “The ICONIST.” In Israel, Printechnologics created a new form of interactivity for soccer trading cards by iSupergol. Thanks to integrated data codes, Israeli soccer fans can access additional information or videos on their smartphones by placing the trading cards with their favorite soccer players on the device’s screen.