Amazon Selects E Ink Corporation’s Electronic Paper Display For Its State-Of-The-Art Kindle eBook

E Ink Corporation announces that its Vizplex Imaging Film based electronic paper display has been chosen by Amazon for use in the new eBook, Kindle, released this morning.

As Jeff Bezos, CEO of Amazon, said in the November 26, 2007 Newsweek magazine: “This is the most important thing we’ve ever done. It’s so ambitious to take something as highly evolved as the book and improve on it. And maybe even change the way people read.”

E Ink’s Vizplex Imaging Film displays offer superb contrast in both high and low lighting conditions, together with extremely low power consumption and a very thin profile. Displays using E Ink’s Vizplex offer a true paper-like reading experience, attributes that enable the wide adoption of eBooks as a viable device. In addition, Amazon’s Kindle eBook features wireless connectivity, a paperback style and 30 hours of reading with a single battery charge.

E Ink Electronic Paper Displays a wide viewing angle of 180 degrees, combined with sunlight readability in a paper thin form, make displays using E Ink Vizplex a compelling choice in hand held applications such as an eBook. OEM designers benefit from the longer battery life and thin profile, enabling sleek designs and exciting new form-factors.

E Ink is also the proud supplier of electrophoretic displays used by most global eBook companies, including Sony, iRex, Jinke Hanlin, Bookeen, Neolux and eRead Technologies. E Ink displays are also found in a variety of other handheld devices, such as watches, cell phones and other computing devices.

“E Ink has emerged as the display provider of choice for eBooks and other mobile information applications,” said Russ Wilcox, CEO of E Ink, “E Ink’s technology enables companies like Amazon to realize ground-breaking products in new markets.”