Evergreen Solar Rolls Out New Brand Campaign at Intersolar in Munich, Germany

Evergreen Solar, Inc. will use Intersolar, one of the world’s largest solar trade shows, to roll out its new brand campaign.

A new theme, “More Electricity, Less Impact” will be featured in all Evergreen Solar advertising and promotional material to help bring the positioning to life.

Evergreen Solar’s new positioning calls attention to the company’s promise to provide panels that not only perform well in the lab or on a spec sheet but deliver more electricity in the real world, while highlighting the fact that the panels have the lowest carbon footprint and quickest energy payback of any silicon based solar panel ever manufactured.

The show, which will take place in Munich, Germany, from May 27-29, will also serve as a platform for Evergreen Solar to display its new black-framed ES-A Series String Ribbon solar panels, which will be available for viewing throughout Intersolar at the company’s booth located in Hall A1 stand 310.

The ES-A line of panels are a perfect example of the new positioning. The ES-A series panels include features like the best power tolerance available in the industry (-0/+2.5%), anti-reflective treated glass that helps the panel deliver more electricity throughout the day and one of the best temperature ratings for crystalline silicon panels. As a result, String Ribbon panels received high rankings in recent TÜV and Photon performance tests. All Evergreen Solar panels are made using its proprietary silicon wafer technology, which the Energy Research Foundation of the Netherlands just confirmed is the most environmentally-friendly manufacturing process for silicon-based panels.

“When people purchase solar panels, they’re really buying electricity. It’s the expectation of the customer that the panels they purchase deliver the power that is promised and the electricity that is expected. Our ES-A series String Ribbon panels do exactly that and more, delivering more electricity while having the least impact on the environment of any silicon based panel,” said Dr. Terry Bailey, senior vice president, marketing and sales. “The ES-A series panels have been extremely well received and enhancing the product with a black frame makes these panels even more appealing.”

All panels in the ES-A series are produced at Evergreen Solar’s new state-of-the-art manufacturing facility in the U.S. and use the company’s proprietary Quad furnaces to create the solar wafers.