Bluehill ID Expands Multicard Brand into The Netherlands

Bluehill ID announced the expansion of its signature Multicard brand into The Netherlands. After Bluehill ID’s acquisition of Yoonison B.V. earlier in 2009, the Dutch company today announced that it will adopt the name of Multicard, aligning with sister companies in Europe and Australia.

Multicard’s operations in the Netherlands (www.multicard.nl) specializes in payment management and identification solutions with a focus on the Benelux and German markets. The company pioneered the Mybility system, offering payment systems used to manage public transport subsidies for disabled and elderly people in the Netherlands.

Multicard in the Netherlands has been a leading advocate in promoting near field communication (NFC) technology for applications in payment systems. They have significant experience in the personalization of identification devices such as cards and NFC enabled mobile phones. Multicard has established market leadership in the Dutch subsidized public transport and fuel payment markets by managing the related data flows and organizing additional services required by users and operators. The company’s roots date back to 1989 and the company has focused on payment solutions and identity management since 1997.

“Yoonison is an excellent addition to the Multicard family. Their tremendous strength in payment systems and focus on understanding customer needs and delivering realistic reliable solutions for the management of transactions adds important expertise to Bluehill ID in general and to Multicard in particular. Our Multicard companies have separately been building leading edge web based ID management services for government and private clients and with the technological strength of our Dutch team, this will further help in establishing Multicard as a global brand in identity management web hosted solutions,” stated Ayman Ashour, CEO of Bluehill ID.

Pieter Kooistra, founder and CEO of Multicard in The Netherlands, commented, “Multicard is an established international brand and represents an excellent opportunity to further expand our business into new markets and leverage the combined strength of the group. We built the Yoonison brand name over many years to signify our focus on solutions, and it was very important for us to see that our sister companies at Multicard are also focused on integrating products and services to offer our customers complete solutions. We move forward even stronger and continue our commitment of delivering our customers leading edge solutions.”

All the main product and service brands of Yoonison including Mybilitliy, Mybility Fuel, Yoonidata and Cashless Payment shall continue under the Multicard brand. The official name change to Multicard goes into effect immediately.