Zebra Unveils Solutions Advancing Intelligent Automation at ProMat 2025

Zebra Technologies announced new solutions to advance automation and visibility across manufacturing, warehousing, and supply chain operations. Zebra’s portfolio of new and current solutions is showcased at ProMat 2025 on March 17-20 at Chicago’s McCormick Place.

Visitors at ProMat will see Zebra‘s new Aurora Velocity scan tunnel that ensures efficient, error-free package sorting and routing to drive automated warehouse operations. Available now in North America, Velocity uses centralized processing to deliver exceptional barcode reading performance at high speeds, while its scalable architecture makes it easy and cost effective to combine multiple machine vision capabilities in a single scan tunnel.

These capabilities include dimensioning, AI-powered HAZMAT/Dangerous Goods label detection, optical character recognition (OCR), and package damage inspection. Furthermore, Velocity can seamlessly integrate additional functionality such as RFID, weighing, and print and apply.

According to the latest Zebra Warehousing vision study, customer demands are evolving rapidly, placing a majority (70%) of warehouse decision-makers under high pressure to modernize their operations. With 63% of decision-makers planning to accelerate modernization initiatives and investments in labor optimization in the next five years, AI and workflow automation are set to transform warehousing operations. 

“Zebra is deeply committed to providing technology that improves frontline performance today while shaping the future of workflows with collaborative solutions that empower our customers to achieve unprecedented efficiency,” said Andy Zosel, SVP and GM, Intelligent Automation, Zebra Technologies. “Our ProMat booth visitors will experience how our solutions automate critical business workflows by leveraging advanced technologies such as machine vision, mobile computers, robotics, RFID, and AI.”