TLMI Names Linnea Keen President and CEO, Dale Coates COO

TLMI has announced the promotions of Linnea Keen to the position of president and CEO and Dale Coates to the position of COO, effective immediately.

Keen has been with TLMI since joining in July 2020. In her previous role as president, she led numerous initiatives that have significantly advanced the association’s mission and goals.

In November 2020, Keen recruited Coates to refocus efforts on membership growth and retention and to facilitate improvements in operations. Coates has been instrumental in enhancing member experiences and driving engagement initiatives.

“Under Keen’s leadership and with Coates’ support, TLMI has achieved remarkable milestones,” said Mark Glendenning, chairman of the board. “We are confident that their expertise and commitment will continue to drive our association forward.”

In her new role as president and CEO, Keen will oversee all aspects of the association’s strategic planning, represent TLMI in the greater industry, and manage key member and partner relationships. She will also continue to champion regulatory and sustainability issues that impact the TLMI membership and industry.

As COO, Coates will oversee the day-to-day operations of the association, ensuring execution of strategic initiatives and fostering a culture of excellence. She will continue to lead efforts in member engagement and operational efficiency.

“I speak for both Dale and me when I say we are honored to take on these expanded roles and lead TLMI into the future,” said Keen. “I look forward to working closely with Dale and the rest of our talented team and dedicated members to build on our successes and explore new opportunities for growth.”