Advantages, Challenges for Digitally Printed Wallcoverings

Editor’s Note: In part 1 of our digitally printed wallcoverings series, “Wallcoverings Emerge as Sizable Opportunity for Digital Printing,” industry leaders discussed the growth on the wallcoverings segment. Part 2 looks at the advantages driving that growth, and challenges that need to be overcome to further inkjet’s expansion. Regardless of the market, digital printing offers some inherent advantages, most notably the ability to customize products, faster turnaround times and producing smal...