Online Exclusives

Bridging the Gap: The Opportunities, Obstacles of Adopting Electronic Packaging and Smart Labels

In the short term, it is likely the focus will be on sensors that can be printed directly onto labels and hang tags.

By: Roy Bjorlin

Global Commercial & Strategic Initiatives Dire

Traditional packaging will soon begin to add electronic functions to their packages and labels. That’s because Consumer Packaging Groups (CPGs) have begun to understand how these new technologies will enhance the consumer experience and drive data acquisition for retailers by providing valuable information, including buying habits.   The adoption of printed electronics of packages and labels by CPGs will also drive enormous volumes which are significantly higher than traditional OEM-driven elect...

Continue reading this story and get 24/7 access to Ink World magazine for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters