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The preference for personalization is here to stay.
January 4, 2018
By: Christoph Ruef
VP & GM, Americas Printing, HP Inc.
Digital printing has changed what is possible in printing. It is continuing to transform the industry; revolutionizing the customization and personalization that printing houses can offer. This radical technology has made small-run professional printing quicker, more convenient and more economical. It has truly changed printed goods into a highly dynamic medium. Thanks to its flexibility and dynamism, digital printing has allowed manufacturers, marketers, retailers and even shipping comp...
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