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Use of NFC, RFID, conductive inks and other technologies allow brands to connect with consumers.
November 21, 2018
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
There has been a lot of discussions centered on smart packaging in recent years, and with good reason. The ability to connect brand owners with consumers is a major benefit for both sides. For example, YUNI Beauty founders Emmanuel Rey and Suzanne Dawson partnered with Thinfilm and Jones Packaging to integrate NFC tags directly into the secondary packaging of Shower Sheets and Chillax, two of its leading products. “There’s a call-to-action printed over the tag location that indicates to th...
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