Personalized Packaging Gives Brands a Boost

With purchasing decisions changing among multiple generations of consumers, HP has taken a deep dive into the value of digitally-printed labels and packaging. In a webinar held on Jan. 23, 2019, Jose “Pepe” Gorbea, EMEA brand owner at HP, detailed HP’s research in the field of personalization and how brands can benefit in the future. Gorbea, who boasts more than 20 years of experience with marketing, innovation, digital printing, and sales, believes personalized printing can create stories to f...