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Diamond Packaging Showcases NFC Capabilities in Annual Calendar

New calendar emphasizes smart packaging capabilities, linking users to ‘Making of’ video, web page, Instagram and more content.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World

The use of Near Field Communication (NFC) is becoming much more ubiquitous. With Apple finally joining Samsung and the other NFC-enabled smartphones, NFC can reach virtually anyone who has a smart phone, allowing brand owners to communicate with the consumer by connecting them to web sites, videos, loyalty programs and much more.   Diamond Packaging, an award-winning folding carton manufacturer headquartered in Rochester, NY, is no stranger to developing innovative projects. In particular, Diamo...

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