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“Digital pre-print opens a new era for brand protection and brand activation in e-commerce," Anja Roehrle writes.
October 1, 2019
By: Anja Roehrle
Marketing & Communication Manager at DS Smith
The ongoing digitalization and the associated changes in consumer shopping behavior have a major impact on the design and construction of packaging. Mass-produced products lose their attractiveness. Brand manufacturers, retailers and logistics providers are adapting to the new challenges of online trading. They receive strong impetus from the packaging industry, which has a lot to offer when it comes to e-commerce packaging made of corrugated board with innovative solutions and state-of-the-art...
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