Next-Generation Labels with Digital Varnish

A label is the very first interaction a consumer has with a product. So, it is no surprise that consumers often ignore or gloss over products with dull and ordinary labels. Studies show that color can affect up to 90 percent of audience judgments about products.1 While most consumer-facing labels now incorporate color, how do brand owners and businesses create labels to stand out from others while keeping a close eye on costs? The next generation of dynamic, eye-catching and differentiated labe...