INX Color Catalog Receives Update

INX International’s status as North America’s leading supplier of metal decorating ink for the 2-piece metal can market continues to grow ahead of the Craft Brewers Conference and BrewExpo America, being held April 21-24 in Las Vegas at the Venetian Convention & Expo Center.

INX International has announced a recent expansion to the INX Color Catalog ahead of the Craft Brewers Conference and BrewExpo America, being held April 21-24, 2024 in Las Vegas at the Venetian Convention & Expo Center.

The INX Color Catalog now provides brand owners, metal decorators, design agencies and marketers with more ways to streamline the color management process. From concept design to the shelf, they are experiencing substantial cost savings and the benefits of brand consistency, color accuracy, and getting a product to market quicker.

“There have been so many positive developments since last year’s conference. We had about 350 of the color catalogs in the market a year ago and our market penetration continues to grow,” said Renee Schouten, INX VP of marketing.

“It is now over 400, and I anticipate there will be greater interest since we recently added 28 new metal swatches to the 600-plus that were already available. More than 50% of the catalogs belong to brand owners, many of whom support the annual Colored By INX Can Design Contest that craft brewers have won in the last three years.”

Schouten and other INX experts will be promoting the can design contest in Las Vegas since the event takes place one week before this year’s deadline. Eligible participants must have produced a commercial can design before Jan. 1, 2024, and used at least one color from the INX Color Catalog. All submission forms, including the electronic design and actual printed can, must be sent and postmarked no later than April 29.

The INX Color Catalog is an element of INX Color Perfection, the color management system that builds brand consistency and ensures color accuracy.

The design entry from Shiner Beer and Ball Corporation’s Shiner Texhex Bruja’s Brew IPA, won last year’s contest, the third consecutive win by a craft brewer.

Complete contest information is available regarding contest dates and times, how to submit a design entry, and to view the official INX contest rules.