Styleways Acquires HP Latex 2700

Styleways has signed a deal with HP Inc., supported by Antalis MACRON GmbH, to install a new HP Latex 2700 printer. With this new printer, Styleways is expanding its existing fleet of HP printers, which includes a further four HP Latex 800Ws.  

Through this expansion, Styleways is prioritizing sustainability, both for its business and its customers.

“Our B2C eCommerce customers are demanding we provide sustainability proof points and want us to clearly demonstrate our commitment to ESG. The HP Large Format latex water-based technology is the perfect solution for this,” said Sylvia Bennewitz, managing director, Styleways. “Design eCommerce retail shops like Arcondo.de, who specialize in interior décor environment, are a good example of this. They demand short delivery times, quality and sustainable options, something we can now deliver thanks to the new HP Large Format Latex 2700 printer”.

With an additional focus on point-of-sale materials for customers such as Aldi, Edeka and Deichmann, transformation and digitalization is essential to increase productivity and personalization. 

“Digitalization allows us to achieve the next level in personalization and flexibility,” added Bennewitz. “Something that our customers are looking for, as they have multiple different marketing campaigns throughout the year. This requires us to be very agile when we need to print short runs and this latex technology also allows us to change media from one campaign to another, for example using different Self-Adhesive Vinyl (SAV).”