Quad Acquires Apple Tree Group

Quad/Graphics, Inc. has acquired Apple Tree Group, a strategic creative agency specializing in point-of-sale advertising innovation for some of the world’s best-known brands. The acquisition strengthens Quad’s integrated marketing solutions offering.

Apple Tree, which is based in Mexico City near Quad’s Mexico operations, serves clients around the world. The agency’s portfolio of solutions, which range from marketing strategy and creative services to industrial design, visual communications and display solutions, complements Quad’s differentiated marketing platform that includes customer analytics, campaign strategies, media optimization and global production.

“Quad is pleased to welcome Apple Tree, which shares our passion for innovation and sustainability, and focus on providing clients with solutions that solve marketing challenges and motivate consumer purchases,” said Joel Quadracci, chairman, president and CEO of Quad. “Apple Tree has been a trusted partner of ours for several years and, through this acquisition, we are able to further accelerate our transformation as a worldwide marketing solutions partner.”

Apple Tree will become part of Quad’s in-store marketing group. The acquisition was completed on Jan. 22, 2020. The parties are not disclosing the terms of the acquisition.