Mondi: Brands Face Losing Customers over Excessive Packaging

According to Mondi’s online survey of more than 2,000 people aged 16-75 across the UK conducted by Ipsos MORI, the majority of British consumers say they would switch to a different brand because it uses less packaging than other brands do.

Southerners outside of London are the most likely to make the switch, with Londoners, Scots and the Welsh trailing behind, per the survey.

Results show:

• Just under six out of 10 (58%) British consumers say that when shopping for food and everyday household items, they would switch to a different brand because it uses less packaging;
• Just over six out of 10 (62%) Southerners (defined as those living in the South West and South East of England outside of London) say they would switch to a different brand because it uses less packaging, in comparison to only five out of 10 consumers in London (54%), Scotland (53%) and Wales (47%);
• Six out of 10 (61%) British women would switch brands for one with less packaging when shopping for food and everyday household items, with just over five out of 10 (54%) men saying the same;
• Just under two-thirds (65%) of 35-44-year-olds say they would switch to a different brand because it uses less packaging. In comparison, only around five out of 10 Generation Xers  – between 45 and 54 years old – and Baby Boomers – between 55-75 years of age – say the same: (54%) and 52%, respectively.

“It is encouraging to see that consumers are willing to make different choices to accommodate more sustainable packaging,” said Sara Sizer, group communication and marketing director at Mondi. “For brands, the survey results highlight the importance of incorporating sustainability in their packaging development and production.

“At Mondi we make packaging which is sustainable by design, by focusing on the purpose of packaging, reducing the volume of raw material used and developing fit-for-purpose paper and plastic packaging which is designed for recycling or reuse.”