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'[W]e know the volume is coming back in 2021," David Ashton, a partner at Linemark, said about large format.
April 9, 2021
By: Anthony Locicero
Copy editor, New York Post
Upper Marlboro, Md.-based printing business Linemark is expanding its display graphics offerings with an EFI Pro 30f UV LED flatbed printer from Electronics For Imaging, Inc.
“There is momentum to support growth in large format,” said David Ashton, a partner at Linemark responsible for the company’s business development. “Demand declined in 2020 for large format overall, largely due to cancellation of events and conferences. But we know the volume is coming back in 2021, and we wanted to be prepared.”
The printer – which Linemark purchased from authorized EFI distributor Nazdar SourceOne – delivers high productivity and image quality at a competitive price, with four colors plus dual channels of white and multi-layer printing capabilities, according to EFI.
The printer supports media up to 4 inches (10 cm) thick, features EFI’s UltraDrop Technology with variable grayscale 7 to 21 picoliter drop sizes, according to EFI. Its large bed size delivers a maximum printable area of 120 x 80 inches (3.05 x 2.04 m) and bleed printing, with express mode maximum speed of up to 2,130 square feet (198 square meters) per hour at up resolutions up to 1,200 dots per inch, according to EFI.
“Our print-on-demand wall art business has exploded,” Ashton said. “People are nesting at home and redecorating. They are looking at the four walls of their homes and wanting something different.”
Linemark prints on a wide range of substrates, including acrylic, foam board and Dibond.
“The Dibond aluminum composite sheet, specially optimized for display, makes stunning wall art, and being able to print on that, including with white ink, has been a big boost to our wall art business,” said Steve Bearden, Linemark’s president. “The vast majority of our direct mail customers also have work printed on our Pro 30f.
“Not only do we produce direct mail to promote meetings and events, but we also produce clients’ signage for their conference booths. This one-stop approach has been enabled by our EFI Pro 30f. And our clients have certainly noticed the boost in quality.”
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