EFI Exhibiting at virtual.drupa 2021

Electronics For Imaging, Inc. will be active at the virtual.drupa online tradeshow. 

The event will feature an EFI session on adjacent industrial growth opportunities for print professionals leveraging advanced, integrated technologies, presented by the company’s Chief Technology Officer Doug Edwards. 

The virtual.drupa event also features the unveiling of a new, entry-level wide-format production solution, the EFI Pro 30h UV LED hybrid flatbed/roll-to-roll printer. 

Edwards’ virtual.drupa session, which takes place April 23 at 10:40 a.m. ET/16:40 CET, details how EFI’s advanced technology platforms are helping the industry pivot, highlighting promising, fast-growing industrial applications that leverage the company’s legacy and experience developing many of the world’s most advanced display graphics, industrial inkjet and production workflow solutions, according ot the company.

“Our EFI team has continued to innovate and deliver for our customers even in challenging times,” said Edwards. “It’s more important than ever for us to lead the industry not only in terms of consistent delivery of innovative products but also in providing the know-how that our customers can lean on to drive digital transformation and new business strategies.”

Edwards’ session will speak to megatrends driving the analog-to-digital conversion in print and the various stages of digital transformation across different vertical markets. Edwards will also preview EFI product launches planned for 2021. 

“EFI is uniquely positioned in the industry because of our system integration of core components of software, hardware and ink,” said Edwards. “Our expertise in integrating systems across multiple applications allows us to guide customers in building ecosystem roadmaps and endeavoring in minimally disruptive digital transformations.” 

The new EFI Pro 30h launching at the event is a hybrid flatbed/roll-fed entry-level production printer. 

At 126 inches (3.2 meters) wide, the Pro 30h is ideal for commercial print shops, sign shops and in-plant print departments looking to start, upgrade or add board and roll-to-roll print jobs to their wide-format capabilities, according to EFI. 

The printer – which is being unveiled during an April 21 virtual.drupa session at noon ET/18:00 CET – comes standard with two channels of white and optional clear ink for unique, high-value prints with high gloss images, special effects and multilayer printing. 

The list of EFI web sessions includes: 

April 21

• Touchpoint Packaging panel: Use-case – a just-in-time print supply chain that connects brands and consumers – April 21, 13:20 CET 
• Widen your competitive advantage with the new EFI Pro 30h wide-format printer – April 21, 18:00 CET

April 22

• Leveraging technology to empower efficiency and growth in your print business – April 22, 8:00 CET

April 23

• Common technology platforms driving future growth opportunities in industrial inkjet – April 23, 16:40 CET
• Explore interior décor with the latest digital inkjet technologies – April 23, 8:00 CET 
• Touchpoint Textile panel: Transition of Textile Printing – April 23, 11:00 CET
• EFI Reggiani – at the edge of textile printing – April 23, 11:40 CET
• Future Proof Your Business: Developing an IT strategy that enables business continuity and scalability in your packaging enterprise with EFI – April 23, 13:20 CET
• Transform the way your business manages mailing & personalized direct marketing projects with EFI – April 23, 16:00 CET
• Building a Web-to-Print Platform for Revenue Growth​ – April 23, 14:40 CET