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He will lead sales and marketing functions across the Nazdar family of businesses.
June 23, 2021
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Nazdar has announced the appointment of Greg Bengtson to the role of VP, chief commercial officer (CCO). In this strategic role, Bengston will lead sales and marketing functions across the Nazdar family of businesses – including Nazdar Ink Technologies, Nazdar SourceOne and Nazdar Consulting Services – to leverage plans and identify opportunities to expand growth in target markets. For the past 20 years, Bengtson has worked for a number of global chemical and protective coatings manufacturers, where he has held various positions in sales, marketing and executive leadership. In his role at Nazdar, he will be instrumental in unifying the group’s sales and marketing teams around the business’s core values to build synergies focused on the needs of the customers. “Greg has a proven international track record and exceptional leadership qualities,” said Richard Bowles, Nazdar’s president. “We are excited Greg has joined our team and know that he will be a great asset to the company. In his role, he will bring together the strengths of our business divisions and ensure we continue to meet the needs of our broad, international customer base.” “I’ve been hugely impressed with Nazdar’s people, products, and services, and am very much looking forward to meeting all of our industry partners as soon as possible,” Bengtson added. “This is an exciting role and I welcome the chance to leverage the strengths of the thriving Nazdar family of businesses.”
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