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Epson proprietary digital varnish technology on display at in-person event.
September 13, 2021
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Epson announced it will be showcasing its SurePress L-6534VW UV digital label press at Label Congress 2021 from Sept. 29-30 at the Donald E. Stephens Convention Center in Chicago. Label Congress 2021 is a new event from the Labelexpo team and has been specifically tailored to the current climate and will give a much-needed chance for the industry to meet in person. Epson will showcase its leading label solution, including its proprietary Epson clear digital varnish ink. Digital varnish is easily controlled in the artwork and can be applied over white and CMYK inks during a single pass through the press to create distinct visual and tactile finishes and simulated metallic foiling. This allows businesses to highlight important parts of a label, like sophisticated graphics, logos and brand names. Digital varnish is laid down at the time of the label printing and does not require a separate machine. “Label Congress is a great opportunity for the label community to reengage in person af-ter a difficult year – we’ve missed seeing our friends, colleagues and customers, and have a lot to talk about since the last Labelexpo in Chicago in 2018,” said Victor Gomez, director, Industrial Labels, Epson America, Inc. “We’re looking forward to showing attendees the options, productivity and other ways SurePress can help converters take advantage of a rapidly changing market for short and medium run labels.” The Epson SurePress L-6534VW UV digital label press offers innovative technology and advanced features to label converters and commercial printers.
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