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Advanced industrial solution to revolutionize Mazurky’s local market for high-graphic, high-volume corrugated packaging and displays.
February 9, 2022
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Electronics For Imaging, Inc. (EFI) announced the first sale in Brazil of an EFI Nozomi C18000 Plus printer, the single-pass LED UV inkjet digital solution for direct-to-board corrugated packaging and display production. Mazurky Embalagens, the first Brazilian company to invest in this market-leading solution, specializes in the production of corrugated packaging and displays. Based in São Bernardo do Campo, São Paulo, Brazil, Mazurky was founded in 2004 by young brothers Eduardo and Marcel Mazurkyewistz. The company has made a name for itself in the market through innovation and modern management, pioneering a series of certifications such as the ISO9001, 14001 and 450001 integrated management systems, together with FSC certification, which certifies products sourced from responsibly managed forests. “Right from the beginning, our company has always been guided by innovation and good practices – and the Nozomi C18000 Plus fits perfectly within that context,” said Eduardo Mazurkyewistz, commercial director of the company. “It is an important milestone for our business because there are no single-pass UV printers yet in Brazil. It will provide a great advantage in all sorts of applications in the corrugated packaging and visual communication market.” Mazurky had previously taken a lead in inkjet printing, investing in digital printers for small-quantity jobs since in 2018. But, the Mazurkyewistz brothers have been on the lookout for a larger-scale, faster print engine. “We found the EFI Nozomi C18000 Plus and saw that it met all the criteria we were looking for, going beyond what we could imagine,” said Marcel Mazurkyewistz, the company’s director of industrial packaging. Mazurky’s EFI Nozomi C18000 Plus UV LED single-pass printer is configured with CMYK, orange, violet, and white inks, giving the company the ability to reproduce up to 97% of PANTONE Colors. This solution will provide Mazurky with opportunities to deliver superior print quality efficiently and effectively, including highly accurate reproduction of its clients’ brand colors. Even more importantly, this printer, as the very first in Brazil’s packaging industry, promises to revolutionize the sector, bringing greater brand value to clients’ packaging and displays. “The analog litho-lamination process used today for high-graphic corrugated packaging and displays generates significant waste, from both make-readies and from an outmoded analog financial model that forces production in quantities that are often much larger than what brands want or need,” said Evandro Matteucci, VP and GM, Building Materials & Packaging, EFI. “This upcoming EFI Nozomi C18000 Plus installation will give the Brazilian market a new standard for fully recyclable, high-quality corrugated packaging produced in exact quantities needed, with the significant additional benefit of cost-effective versioning and multi-SKU printing – something that will drive greater brand value and product sell-through for Mazurky’s customers.”
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