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Calling for adopting ground-breaking, sustainable, high-volume, on-demand production at PRINTING United Expo 2022.
October 20, 2022
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Kornit Digital Ltd. encouraged retailers and brands to “be the change” by embracing digital production to succeed in a rapidly transforming fashion and textile industry. At PRINTING United Expo, the company demonstrated its complete portfolio of high-volume digital production that empowers the industry to adapt for the new rules of supply and demand – unleashing unlimited creativity at the speed of e-commerce. The company is also sharing findings from its second annual Impact Report issued, reflecting an ongoing commitment to helping transform to a more sustainable and efficient business model. This integrated showcase of innovations is on display at Kornit Booth C7507 at PRINTING United Expo 2022, Oct. 19-21. Kornit’s direct-to-garment and direct-to-fabric solutions reflect the company’s dedication to ensuring brands and retailers can succeed in an industry often defined by waste and overproduction. Through the power of high-volume, on-demand production, companies are now better able to adopt nearshoring, fix broken supply chains, and embrace the promise of virtually unlimited creativity and quality. Fueling this change – and on display at PRINTING United Expo 2022 for the first time – is Kornit Atlas MAX for high-quality mass customization, Kornit Atlas MAX POLY to transform the world of polyester and poly-blended sportswear with vibrant color, and Kornit Presto MAX to turn concepts into brilliant custom fabrics for fashion, home-décor, and other key applications. Attendees will also receive a VIP introduction to the game changing Kornit Apollo platform for highly automated, digital mass production on demand. The end-to-end system ensures optimal total cost of ownership (TCO) and the highest output per operator, with expected availability in mid-2023. Allowing the industry to realize the promise of on-demand, end-to-end fulfillment and production is the KornitX workflow solution as well as its new Smart Curing solution for delivery of highly durable and high-quality finished products. “Across the industry, the laws of supply and demand are quickly reversing,” Ronen Samuel, CEO at Kornit Digital, said. “No longer must retailers and brands try to sell what’s already been produced – carrying unnecessary inventory and relying on supply chains that are often damaged or broken. High-volume, on-demand production effectively addresses this challenge, all while providing the highest levels of quality, efficiency, and sustainability. For the first time in three years, we’re very excited to be in Las Vegas live to showcase how Kornit is powering this industry change.” In conjunction with PRINTING United Expo, Kornit has issued its second annual Impact Report, reinforcing a commitment to long-term sustainability and underscoring its forward-looking strategy across the Environmental, Social, and Corporate Governance framework. “This long-term sustainability strategy reflects our dual role as an agent of change and a driver of disruptive innovation,” Samuel concluded. “To achieve this, we’re committed to not only enabling change via on-demand, sustainable production – but also being the change across business operations and employee satisfaction, green chemistry, and measurable reductions in energy emissions. Today’s report reflects our continuous commitment to creating a brighter, more sustainable future in fashion and textiles.”
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