McCrae Imaging Driving Growth with EFI Reggiani Digital Printer Purchase

Toronto-based digital textile printing innovator McRae Imaging has expanded its presence with its second Reggiani printer. The company recently purchased an EFI Reggiani ReNOIR 340 printer to meet growing demand for high-quality fabric-printed displays.
 
McRae was the first North American business to buy a Reggiani printer, and now is the first in North America to install an EFI Reggiani printer since EFI’s acquisition of Reggiani Macchine.
 
Today’s McRae Imaging got its start in 1997, when Bob Murray, co-owner and CEO, and Richard Kisiel purchased what was, at the time, one of the best shops in North America for reproducing photographic images and prints. McRae Imaging became one of the first shops in North America to start printing on fabric.
 
After getting established in the fabric printing market, Murray and Kisiel purchased their first Reggiani ReNOIR printer, a 3.4-meter machine capable of printing on a wide range of substrates. Before installing that printer, McRae Imaging’s equipment could process about 3,000 square feet (279 square meters) per hour. Now, the company can do upward of 6,500 square feet (603 square meters) per hour. “The Reggiani printer allowed us to take on jobs we couldn’t produce fast enough before,” Murray explained.
 
The newly purchased EFI Reggiani printer increases McRae Imaging’s output to up to 13,000 square feet (1,200 square meters) per hour.
 
In addition to gaining productivity and quality, McRae Imaging has reaped other benefits from Reggiani technology. The company’s Reggiani printer is an eco-friendly machine, running water-based inks with little to no odor and low power consumption. McRae Imaging’s customers also see savings on the shipping, since their pieces are much lighter-weight than other materials used in the signage and graphics industry.
 
EFI Reggiani printers also offer increased sustainability because they produce high-quality printed textiles while using less ink. The printers’ ink recovery system is beneficial in the amount of savings it can create for customers.