Blur Diversifies from Direct-to-Garment to Roll-to-Roll with Kornit Digital’s Allegro & Cut Concept

Kornit Digital announced that its long-term customer Blur of Barcelos, Portugal, has purchased an Allegro roll-to-roll printing system, which is used for the full digital production of fast fashion products.
 
Blur was established in 2012 as a garment printing specialist offering its services to the high fashion industry. The company started with two employees and one Kornit Avalanche. A year later, in October 2013, Blur purchased an Avalanche Hexa.
 
In the beginning of 2014, Blur’s customer base had grown so much that the company acquired an Avalanche 1000, which is Kornit’s flagship model and allows for the highest level of productivity. A second Avalanche 1000 was purchased at the end of 2014.
 
In November 2015, Blur had 20 employees and was looking to expand and develop its business into a new segment. In line with Blur’s quality and competitiveness approach, the company decided to enter the roll-to-roll printing market with the help of Kornit’s Allegro roll-to-roll system. It is complemented by a flatbed cutting system from Zund that is part of the “Allegro & Cut” workflow approach demonstrated by Kornit at ITMA 2015.
 
“The Kornit Allegro matches our ambition for various reasons, starting from its excellent printing quality, and through its extremely simplified process, eliminating the need of other machinery or external processes,” Mariano Dias, founder and owner of Blur, commented. “Moreover, the Kornit Allegro enables you to print on various fabric types with the same ink set, and it is the most ecofriendly solution on the marketplace, since it uses 100% biodegradable inks.
 
“As a complement to this project, we will set an online sales platform that will allow customers to print their own personalized fabrics, as well as to order pre-designed fabrics,” Dias added. “This platform hence becomes an accessible and useful space for a wide range of creative applications. We plan to target both consumers and corporate customers.”
 
The Kornit Allegro, with its print width of 1.8m, is a single-step digital textile printing system that is designed for high-speed end-to-end production, using Kornit’s patented NeoPigment printing process. The system features an inline pretreatment technology and works on a variety of fabrics, both natural and man-made fibers and blends.