Landa Announces 2017 Beta Customer Line-up

Landa announced its final 2017 beta customer line-up. First shipment of the Landa S10 Nanographic Printing Press will take place in July 2017 to Graphica Bezalel, the award-winning Israel-based folding carton, packaging and label convertor.
 
In November 2017, Landa will ship North America’s first Landa S10 Nanographic Printing Press to Imagine!, a US-based leader of point-of-purchase solutions. In December 2017, Edelmann, the German-headquartered leader of high-quality board and paper packaging solutions, will become the first European beta customer for the Landa S10 Nanographic Printing Press.
 
As a traditional offset print house, Graphica Bezalel has selected the Landa S10 Nanographic Printing Press as its first digital solution, affording it the unique competitive advantage of high-speed, high-quality digitally printed folding carton production.
 
“Nanography is the first technology to tempt us into the world of digital print,” Eyal Harpak, director of Graphica Bezalel, said. “Until we saw what the Landa S10 could produce, we couldn’t believe that any digital press could match offset print quality at the high-speeds required to open-up the medium-run folding carton market.
 
“Working with leading companies like Calvin Klein, Carlsberg, Nestlé, Coca-Cola, SodaStream and others, we know that brands are always looking for new ways to increase on-shelf appeal and sales,” Harpak added. “With the incredible color palette provided by the Nanographic printing process – colors that really stand out – customers will be excited with what the Landa S10 has to offer. Through increased production flexibility, the Landa S10 provides unique abilities to reduce inventory costs through shorter runs, respond quicker to customer needs, and increase the ability to version with customized packaging and special promotions,” concludes Eyal Harpak.
 
As announced at Drupa 2016, Imagine!, a leading provider of large-scale point-of-sale displays and in-store signage, remains on track to become the first beta site for the Landa S10 Nanographic Printing Press in North America.
 
“We bought this press because of Benny Landa’s track record in developing innovative, industry-changing technology,” says Bob Lothenbach, founder at Imagine!. “We don’t usually chase technology trends, however we believe in Nanography and want to be instrumental in the digital-for-mainstream revolution. The reduced setup costs and improved turnaround times will bring substantial growth to our business.”
 
Specializing in packaging solutions for health care, beauty care and consumer brands, Edelmann has production plants in nine countries with sales exceeding €300 million. Producing 5.5 billion packages and leaflets per year, it is one of the world’s leading packaging manufacturers and system suppliers.
 
“Our business is all about customer service: Staying in tune with the market and delivering what it needs, but also anticipating, innovating and then proactively offering what it didn’t know it needed,” Dierk Schröder, chairman, Edelmann, said.
 
“I am thrilled that after many years of development, we are now reaching the milestone of delivering our first Landa Nanographic Printing Presses to customers,” Landa chairman Benny Landa said.