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End-to-end digital color management solution guarantees brand colors are consistently reproduced worldwide.
May 5, 2017
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
At interpack 2017, Sun Chemical is launching the latest version of SunColorBox, the end-to-end digital color management solution that guarantees brand colors are reproduced consistently and efficiently anywhere in the world – whatever combination of printing technology, substrates and inks is used. SunColorBox is a fully-optimized “toolkit” of digital applications and services that ensure precise color at every stage of the print production cycle. The latest version incorporates four important new features — Private Cloud, expanded SunConsulting and process printing through SunCMYK and SunECG — which “make SunColorBox the most complete digital color management solution on the market,” said Patrice Aurenty, business leader, Color Management, Sun Chemical. “One hundred percent digital color management, integrated on a global scale, is now a reality. “SunColorBox is unique in that all users operate in a fully-digital workflow, producing colors that match the original specifications,” Aurenty continued. “These are established at the outset from measuring real colors on real substrates and are available to every party involved in the workflow — designers, brand owners, pre-media technicians, printers and ink manufacturers. Because everyone works from the same precise and unique color definition — the DNA of the color, as it were — SunColorBox injects digital efficiency into the production process, saving time in pre-media, money in production and making the customer experience significantly better.” The four new features extend the functionality of SunColorBox considerably. Private Cloud, for example, utilizes a cloud-based solution to manage converters’ private databases of bespoke spot colors and make them available digitally throughout the supply chain and production cycle. The expansion of SunConsulting, the first stage of Sun Chemical’s process involving onsite audits and consultations, results in a proposed digital color workflow implementation plan. SunCMYK and SunECG are services for the color management of process printing. SunCMYK is a consulting service whereby Sun Chemical ensures that its process ink sets are printed in compliance with global industry standards, preparing customers to be certified by recognized bodies, such as Fogra and G7. SunECG addresses the demand from customers for Expanded Color Gamut (ECG) printing, whereby additional colors are added to the standard CMYK set. To support SunColorBox customers, Sun Chemical has put in place a support structure, currently comprising more than 100 locally available color specialists trained to analyze color workflows and design the best combination of SunColorBox components to suit each customer’s requirements. These specialists are supported and updated about new developments by Sun Chemical’s centrally coordinated Global Color Management team.
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