UK Company Credits Roland DG Print, Cut Technology For Increased Business

The Vinyl Guys said they were able to turn a sideline into a main, profit-driving day job by using Roland DG print and cut technology to launch their business.

“I started The Vinyl Guys business as a hobby three years ago – with just a PC and a small 60cm plotter cutter – to meet the growing needs of friends in the motorsports sector,”said Owner Alex Liggett. “Initially, I outsourced all my printing whilst doing as much as I could with the plotter and cut vinyl at home.”

Anything larger than the size of the plotter, or that required print, had to be outsourced on demand, he added.

In 2016, the company said it bought a TrueVIS SG-540 print and cut machine.

“The printer has been pivotal in transforming my sideline enterprise into a profitable business,” Liggett said. “I can print samples, test my artwork and turn work around faster, at a higher quality and at a lower cost. As soon as we installed our Roland, our profit margins grew by a significant amount overnight. Customers also noticed the difference in terms of quality, which meant I could be more creative and offer additional print services.”

The Vinyl Guys said they also purchased a laminating system “allowing every stage of the vehicle wrap process to be completed in-house,” per Ligett.

“As my customer-base grew, outsourcing printing proved to be time-consuming, expensive, and I had no control over the quality of the end-product,” he said. “It became clear that I needed to invest in a printer and bring all the work in-house. I have used [the SG-540] for banners and posters, but as our main areas of business are vehicle graphics and signage, 90 percent of the time we are printing vinyl of some sort.”



Pictured: TrueVIS SG-540/Credit: rolandga.com