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Customer service approach delivers significant benefits to label converters and their customers.
September 20, 2017
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Automated Digital Print Manufacturing will be one of the key themes addressed by Xeikon at Labelexpo Europe 2017 (Brussels, Sept. 25-28), where the company will feature its digital label printing capabilities in the new Automation Arena. Xeikon’s customer service approach, offered by its dedicated Solutions & Premium Services team, will take center stage in demonstrating the benefits of automation for any label converter. “Automation allows people to perform more efficiently and with more creativity,” said Filip Weymans, VP marketing for Xeikon. “We have all experienced the massive impact mobile communications have had on our personal lives, with our smartphones truly becoming personal assistants that can make us more efficient. Label converters will benefit from staying current with these automation trends to streamline manufacturing, reduce labor costs and cycle time and adopt a near-lights-out production process. This reality is closer than you might think, with some converters already taking advantage of automation that frees employees to spend time on creating solutions for customers rather than spending time on repetitive, non-value-added tasks.” Visitors to the Automation Arena in Hall 11 will see two live automated, highly integrated production press lines for digital and conventional label production. The demonstration will preview how automated label production may evolve over the next five to 10 years as the trend of combining automation and data exchange in manufacturing, known as Industry 4.0, continues to gain steam in the print and packaging industries. Xeikon will participate in the digital label production line with its flagship Xeikon 3300 press with in-line laser die-cut unit, integrating solutions of key industry partners CERM, Esko and AVT to demonstrate the potential of a fully streamlined, automated operation. In addition to its participation in the Automation Arena, Xeikon’s dedication to bringing future-proof automation to the label production process will be showcased on its stand in Hall 5. Xeikon Solutions & Premium Services offering is a creative approach to total customer service, handled by a dedicated team that supports label converters in setting up, optimizing and meeting all their label production needs – including prepress, workflow, substrates, printing and finishing. “This approach places Xeikon in a unique position in the industry,” Weymans said. “Our goal is to help customers start, manage and optimize their printing and converting businesses, offering a different kind of support from installation, to getting machines up and running, through to optimizing existing operations. An important aspect is Xeikon’s aXelerate program, helping customers develop applications and build their business on Xeikon presses. Our customer service approach is application driven, and the market is reacting very positively to this all-encompassing approach.” While Xeikon provides the digital printing equipment, front-end as well as finishing solutions, the company partners with a long list of industry suppliers to integrate complementary solutions that customers may require to achieve their full automation vision, as such rounding out a total solution. This community of Aura partners continues to grow. At the heart of all Xeikon’s digital print offerings is the Xeikon X-800 digital front-end. Intuitive, open standards-based and totally modular, it is capable of dealing with a large number of file formats and tackling variable-data print jobs at rated engine speeds. Photo courtesy www.labelexpo-europe.com
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