Freeman Company CEO Joseph Popolo Presents Keynote on Experiential Marketing Opportunities

Electronics For Imaging, Inc. customers will gain insights from a global leader in experiential marketing and emerging digital strategies during a fireside chat keynote session with The Freeman Company’s CEO Joseph E. Popolo, Jr. at the 2019 EFI Connect users group conference (Jan. 22-25, 2019 at Wynn Las Vegas).
 
Based in Dallas, The Freeman Company has 91 years of experience in exhibit display graphics and matched it with comprehensive offerings including strategy, creative, logistics, digital, audiovisual, and event technology.
 
“Connect attendees will have much to learn from Joseph Popolo’s journey with The Freeman Company and its approach to better, integrated experiential marketing services management,” said Frank Mallozzi, chief revenue officer, EFI. “His deep knowledge and leadership know-how in creating some of the world’s most important tradeshow events will illustrate the important role EFI customers can play in establishing and magnifying business brands.”
 
After working in government affairs for Roadway Services Inc., Popolo joined Freeman in 1997 as assistant treasurer. He was named VP of finance and treasurer in 1999 before being promoted to president of Freeman’s Exposition Services Division two years later. He was promoted to CEO of Freeman in 2008 and was recently named CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies, and Alford Media. Popolo’s leadership in the last 10 years has been marked by expansion in the EMEA and Asia Pacific regions, with Freeman serving as a strategic partner to a growing customer base.
 
During his Jan. 22 EFI Connect fireside chat keynote, Popolo will share learnings from his 20+ years of serving global clients’ brand experience needs, including a discussion on the role print and other visual elements play in today’s most advanced and successful B2B exhibits.
 
“It will be an opportunity to discuss the way engaging brand experiences are crafted, and the significant role captivating visuals play in grabbing your target audience’s attention,” said Popolo.
 
“By discovering what resonates best with your audience and integrating it into your strategy, you can develop stunning and informative visuals that serve as the initial point of contact with your audience, imploring them to visit your booth or check out the experience you’ve created for them,” he added. “A well-thought-out design can be the catalyst that drives increased interested and attendance at your exhibit, making it an essential component to the best marketing strategies.”