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A first for the beverage carton industry, this investment taps the power of digital on-package printing.
January 18, 2019
By: DAVID SAVASTANO
Contributing Editor, Coatings World and Ink World
Tetra Pak will become the first company in the food and beverage carton industry to offer full-color digital printing on its carton packages, working in collaboration with Koenig & Bauer. The digital printing technology will simplify the complexity of design handling, reducing the time from design to print and open up new opportunities for flexibility in order placement and product customization. The full-width digital printer is currently being built by Koenig & Bauer and will be installed at Tetra Pak’s converting plant at Denton, TX. Field testing of the new, digitally-printed carton packages is expected to begin in early 2020 with North American customers. “Brands continue to look for opportunities to deliver greater customization and personalization of their products,” said Carmen Becker, president and CEO of Tetra Pak US and Canada.
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