David Savastano, Editor07.17.22
For the past few years, packaging printing has been the most successful market for ink manufacturers. Unlike the publication and commercial printing segments, which have been heavily impacted by the internet and the digital world, packaging is growing, as consumers will always need packaging.
Interestingly, the digital world is starting to make inroads into the packaging market. In this case, it is digital printing that is making the gains. The largest inroads have been in the label and narrow web market, where estimates place the digital market at approximately 20%.
As for other packaging markets, digital’s progress has been slower, with the exception of the corrugated market, where inkjet is making some headway. The corrugated market isn’t just brown boxes. Displays and signage in stores are printed with corrugated, and that is proving to be a good market for digital printing.
Digital printing has always been ideal for short runs. Brand owners are looking to appeal to consumers, and targeted marketing, whether it is regional or special campaigns linked to holidays are particularly well suited for inkjet printing. In addition, producing packaging as it is needed reduces inventory costs and the possibility of large runs becoming obsolete as new products come into stores.
In “Digital Printing Makes Significant Inroads into Corrugated Market,” which begins on page 19, leaders in the digital printing field talk about what they are hearing from their customers, and they believe that digital printing will continue to expand in the corrugated market.
The growth of digital printing is a bright spot for the printing and ink industries, and it will continue to grow in the future. In the end, the ability for brand owners to best reach their customers will drive the market.
Interestingly, the digital world is starting to make inroads into the packaging market. In this case, it is digital printing that is making the gains. The largest inroads have been in the label and narrow web market, where estimates place the digital market at approximately 20%.
As for other packaging markets, digital’s progress has been slower, with the exception of the corrugated market, where inkjet is making some headway. The corrugated market isn’t just brown boxes. Displays and signage in stores are printed with corrugated, and that is proving to be a good market for digital printing.
Digital printing has always been ideal for short runs. Brand owners are looking to appeal to consumers, and targeted marketing, whether it is regional or special campaigns linked to holidays are particularly well suited for inkjet printing. In addition, producing packaging as it is needed reduces inventory costs and the possibility of large runs becoming obsolete as new products come into stores.
In “Digital Printing Makes Significant Inroads into Corrugated Market,” which begins on page 19, leaders in the digital printing field talk about what they are hearing from their customers, and they believe that digital printing will continue to expand in the corrugated market.
The growth of digital printing is a bright spot for the printing and ink industries, and it will continue to grow in the future. In the end, the ability for brand owners to best reach their customers will drive the market.