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    Features

    Shutterfly Turns to HP to Boost Range of Personalized Gifts

    Shutterfly is investing in more than 60 new high-performance HP Indigo digital presses.

    Shutterfly Turns to HP to Boost Range of Personalized Gifts
    Anthony Locicero, Associate Editor02.01.21
    The annual global photo printing and merchandise market is expected to reach $3.12 billion by the end of 2026, according to 360 Market Updates’ 2020 Photo Printing and Merchandise market report. Shutterfly, which began in 1999 as a company that helped people print 4” x 6” photographs from their digital cameras, is one of the biggest players in that segment. “In this growing experience economy, capturing and sharing the power of human connection and personal moments is becoming increasingly important to consumers,” said Dwayne Black, Shutterfly’s senior VP and COO. “Given shelter in place orders, coronavirus resurgences across the country and people missing spending time with their family and friends this year, we have also seen an increase in people creating personalized home décor products, including Framed Prints, Canvas and Photo Tiles: modern, high-quality prints on lightweight metal with an adhesive strip back that make creating y

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