There is tremendous interest in sustainability throughout the industrial world. Not surprisingly, the ink industry is looking for ways to be more sustainable, for both environmental and financial reasons. Simply put, brand owners and their customers expect more environmentally friendly approaches, and the ability to save energy and be more efficient has financial benefits. It becomes a win-win solution. When ink companies are sourcing raw materials, they are increasingly asking their suppliers for sustainable approaches. “The topic of sustainability and use of ‘green’ products, as well as increasing reliance on sustainable resources and energy, is becoming an increasingly asked question,” Shamrock Technologies VP Joon Choo observed. High bio-renewable content (BRC) comes up frequently in conversations between ink formulators and suppliers. “We frequently get requests for products that have high bio-renewable content,” said Gene Cassidy, senior ma