Color consistency is essential for brand owners, particularly in packaging.
Sean Milmo, European Editor11.13.20
Color management is providing big opportunities in Europe for ink businesses to diversify their portfolios, particularly in services.
A lot of these openings are coming from gaps left in the coverage of digitalized color management by the automation specialists who have developed the hardware and above all software for consistent, high quality and defect-free printed colors.
This consistency is the main requirement of brand owners and other major print buyers in packaging – the main color management sector. With consumer products that are marketed across the world and whose packaging is often printed on a range of substrates by different converters in different locations, color consistency is essential. Variations will be quickly seen by consumers as a sign of a lapse in quality or even counterfeiting.
Press equipment manufacturers have formed partnerships with leading providers of color management hardware and software. German-based CGS Publishing Technologies International,
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