The positive outlook for packaging is being blurred by uncertainties about which types of
packaging will be most in-demand over the next few years.
Sean Milmo, European Editor07.27.20
Compared with other printing ink segments in the region, Europe’s packaging inks businesses have been looking likely to emerge from the coronavirus (COVID-19) pandemic the least badly affected by the recession resulting from the economic upheavals of a two to three month lockdown.
Further, the future prospects for the European packaging sector have been considered by analysts to be brighter than the region’s other main printing ink markets.
However, the positive outlook for packaging is being blurred by considerable uncertainties about which types of packaging will be most in-demand over the next few years. In particular, there are doubts about whether increases in packaging consumption in terms of volume will be matched by similar rises by value, and how this possible gap between volume and value will reverberate on packaging ink sales.
This apprehension about trends in value stems from the dramatic acceleration in the switch from traditional retail shopping to online p
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
Already a subscriber? Login