Bertsch joins INX after spending the last 13 years at HAVI, a global supply chain and packaging service provider for leading food service brands. During his time there, he launched HAVI’s Recycling and Waste Solutions business and led sustainability, business process, and product stewardship efforts.
Most recently, Bertsch was responsible for HAVI’s innovation initiatives as VP of Innovation. He also worked with INX to develop INXhrc, natural-based water, solvent and conventional inks for clean and sustainable packaging that were introduced to the market last January.
“We have known and worked with Shane for a long time. He is a gifted leader with a proven record of utilizing innovative techniques to identify and build new business opportunities,” said John Hrdlick, president and CEO of INX International Ink Co.
“To better prepare our company for current and future trends in our industry, we needed someone who can focus entirely on providing strategic direction for product development through market intelligence, with customer and brand owner involvement,” continued Hrdlick. “We also need proactive and deliberate strategies that will produce innovative initiatives that lead to sales growth and brand owner partnerships. Shane will provide a link to our R&D team and executive management now and into the future.”
Added Bertsch, “I am motivated and inspired by the incredible talent and opportunity within INX to create new value for customers and brand owners. INX has always impressed me with their integrity and ability to develop new, high-quality products with best in class performance. I am thrilled to be part of the team.”