Sustainability, recycling advantages are driving growth over plastic packaging.
Sean Milmo, European Editor01.16.19
Growing public awareness in Europe about the environmental dangers of plastic packaging is providing opportunities for paper and board producers to increase their share of the European packaging sector.
However, to take full advantage of these openings, the paper and board supply chain, including inks and coatings producers, needs to become more creative in its use of printing and graphic design in order to compete with the visual appeal of plastic.
The plastics packaging sector has been hit hard on two fronts over the past 12 to 18 months. First, China started to ban worldwide imports of plastic packaging and paper and board waste. The country had been accounting for approximately 40% of global trade in the waste material.
The result was a glut of waste material imports in other Asian countries, which caused prices to plummet, particularly of plastics waste. Some of the plastics were recycled into low-quality products, but large quantities were incinerated for energy recovery
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