Yamamoto will be responsible for businesses across Europe, where Fujifilm operates 55 group companies, employing approximately 4,000 people.
Yamamoto succeeds Go Miyazaki who was appointed managing director of Fujifilm in Europe in June 2016. Miyazaki will now take up a new assignment in the Corporate Planning Division at FUJIFILM Holdings Corporation, Tokyo, Japan.
Born in January 1963, Yamamoto joined Fujifilm in 1986 after graduating from Waseda University in Japan. In 1994 he moved to the US to study for an MBA from the Massachusetts Institute of Technology, graduating in 1996. In 2000, he was appointed senior assistant to the president of FUJI PHOTO FILM USA, responsible for the Imaging Products Division, and he held positions of increasing responsibility and in 2008 was appointed division president.
In 2010, he returned to Japan to lead Fujifilm’s global imaging business, and two years later became GM of Photo Imaging Products Division at FUJIFILM Corporation. In 2015, he returned to the US as president and CEO of FUJIFILM North America Corporation. Returning back to Japan in June 2017, he became a director at FUJIFILM Corporation, taking charge of photo imaging products in Asia Pacific as corporate VP and GM of corporate planning, and in September that year he also become deputy GM of the Corporate Planning Division at FUJIFILM Holdings Corporation.
“As managing director and [resident of FUJIFILM Europe GmbH, I am responsible for our common European success, and I am committed to overcoming a changing market and delivering positive results for our business and customers,” said Yamamoto. “Together as one European team, we will work on developing new strategies that will bring Fujifilm to the next level.”