Craft brewers are using creative packaging to help their beers stand out on the shelves.
Anthony Locicero, Associate Editor05.11.18
Craft, independent and microbrewers are using creative packaging on both cans and bottles as a way for their products to stand out on the shelves. Even when the cans are available only at the source, a label or design printed directly to the substrate helps provide an identity – an instantly recognizable image and brand.
“With more craft breweries selling thousands of brands at retail, the beer choices for consumers are seemingly endless,” Weber Packaging’s Linda Roser said. “New beer varieties are constantly entering the marketplace and shelf space is at a premium. Breweries are relying on package differentiation to grab consumers’ attention at the retail point of sale.”
“Craft brewers need to obtain the biggest bang for their buck when sharing shelf space next to the ‘big beer’ brands of the retail world,” said Kim Young, Inland Packaging’s marketing communications specialist.
Added Megan Easterling, marketing
Continue reading this story and get 24/7 access to Covering the Printing Inks, Coatings and Allied Industries - Ink World for FREE
Ink World magazine has tracked the growth of the ink industry and its allied industries through years of changes, technology, evolution, consolidation and market development. No other magazine has been around for as long or covered as much of the global printing ink business. This website is dedicated to providing in-depth industry coverage and late-breaking news.
Already a subscriber? Login