Anthony Locicero, Associate Editor05.11.18
Craft, independent and microbrewers are using creative packaging on both cans and bottles as a way for their products to stand out on the shelves. Even when the cans are available only at the source, a label or design printed directly to the substrate helps provide an identity – an instantly recognizable image and brand.
“With more craft breweries selling thousands of brands at retail, the beer choices for consumers are seemingly endless,” Weber Packaging’s Linda Roser said. “New beer varieties are constantly entering the marketplace and shelf space is at a premium. Breweries are relying on package differentiation to grab consumers’ attention at the retail point of sale.”
“Craft brewers need to obtain the biggest bang for their buck when sharing shelf space next to the ‘big beer’ brands of the retail world,” said Kim Young, Inland Packaging’s marketing communications specialist.
Added Megan Easterling, marketing
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