The global digital printing packaging market is witnessing demand owing to the rise in manufacturing activities. The market is driven by factors such as strong growth in the demand from the food and homecare sectors. The growing healthcare industry and the popularity of using convenient packaging are major drivers of the digital printing packaging market.
The food & beverages segment is estimated to be the fastest-growing segment in 2015. The demand for digital printing packaging is experiencing high demand from the food & beverage industry, mainly because of the growing demand for packaged and branded products. Increase in demand for product differentiation and labeling for their authentication drives the market growth for printing in the food & beverage packaging segment
The digital printing packaging market, on the basis of packaging type, is classified into labels, flexible packaging, corrugated, folding cartons, and others, which includes rigid plastic packaging and metal packaging. The labels segment accounted for the largest share in 2015 due to its numerous application such as displaying sequential barcodes and numbering, variable text, titles, or graphics, and add substantial value to the product.
Asia-Pacific, with emerging economies such as China and India, is expected to drive the digital printing packaging market. China is projected to account for the largest market share and dominate the Asia-Pacific digital printing packaging market in 2021. The growing healthcare and food & beverage industries are likely to drive the demand for digital printing packaging in China. In addition to this, the country’s large consumer base, overall positive economic environment, and increase in manufacturing activities will drive demand in the packaging industry.