Sean Milmo, European Editor03.23.15
For much of the European printing sector, 2015 is likely to be another tough year, and it will likely be challenging for many of its suppliers, including ink producers.
But for many businesses, it will continue to be a period of adjustment to new market conditions, dictated mainly by the electronic media and technologies. These will offer opportunities for growth in sales and profits for a lot of companies.
It is likely to lead, however, to a shake-up in the organization of the printing industry, particularly in the development and production of inks that are becoming more sophisticated technologically. For existing ink producers, the prospects of a radical restructuring of the printing sector could be a major challenge.
To take advantage of the changes in the market, ink makers and other players in the printing sector will probably have to expand their activities through alliances and even acquisitions. Above all, they are likely to have to diversify, especially in services,
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