Metallics are one of the primary means to capture the attention of the consumer, and metallic pigment manufacturers are developing new eye-catching technologies.
David Savastano, Editor07.30.13
The competition for the attention of the consumer is a fierce one. Whether it is on a grocery store shelf, a magazine rack or other purchasing opportunity, the potential buyer faces plenty of options, and an eye-catching package or cover can make all of the difference.
Metallics are one of the primary means to capture the attention of the consumer. Neil Hersh, business line manager, graphic arts for ECKART Effect Pigments, said that metallic effects continue to play an important role in the graphic arts market.
“Overall usage for metallics was fairly healthy last year, although we did see some softening towards the end of the year,” Mr. Hersh added. “The label and packaging segments are very active and have the best growth potential, while the commercial and publication segments are not as vibrant.”
Aaron Hollman, global product manager – effect pigments, Sun Chemical Performance Pigments, noted that Sun Chemical Performa
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